The iconic retailer will kick off its biggest anniversary campaign during New York Fashion Week by teaming up with Harper’s BAZAAR to host their annual ICONS party and announce special celebrations across the country featuring top designers, exclusive merchandise, immersive events and more in September.
NEW YORK, August 15, 2022 /PRNewswire/ — Bloomingdale’s today announced its lineup of star-studded events, world-class designer collaborations, immersive in-store events and new social and digital activations that will be among the 150e birthday celebration from september.
“Bloomingdale’s has pioneered the modern retail experience for one hundred and fifty years,” said Tony SpringPresident and CEO, Bloomingdale’s. “We are a company with a rich heritage and in this month of September we have so much to celebrate as we look to the future. As we commemorate this milestone, we want everyone to join in the celebration. . Bloomingdale’s share this opportunity with the customers, colleagues, partners and communities that have made us who we are and who accompany us on the journey to Bloomingdale’s next era.”
A COLLECTION LIKE NO OTHER
On September 8e, Bloomingdale’s will launch its 150e Anniversary collection of exclusive products. The company’s largest and most impressive collection of limited-edition designer collaborations to date includes more than 300 exclusive products and styles developed in partnership with top brands and designers, including special luxury selections, in women’s and men’s fashion, accessories, beauty, home, jewelry elegance and more.
“As a multi-category luxury retailer, we pride ourselves on being able to offer the most coveted selection of brands and products in every department,” said Denise MagidExecutive Vice President and General Manager of Merchandising, Bloomingdale’s. “Having such an impressive group of the most in-demand designers and labels partner with us to create exclusive limited edition designs to commemorate our 150e anniversary is truly an honor, and we couldn’t be more excited about the collection they’ve created.”
Some of the brands that have created exclusive designs for Bloomingdale’s 150e include Gucci, Balenciaga, Prada, Valentino, David Yourman, Francis Kurkdjian House, Byredo and many more. This exclusive collection will be launched in Bloomingdale’s locations across the country and online at Bloomingdales.com from September 8ewith new items debuting regularly during the holiday season.
A VIRTUAL STORE LIKE NO OTHER
Throughout its 150 years, Bloomingdale’s has been a destination that has always innovated in the shopping experience. To continue this tradition as the brand celebrates its milestone anniversary, Bloomingdale’s will launch an immersive virtual store with Emperia, a pioneer in the technological frontier of e-commerce. Debut September 8ethe futuristic virtual space will allow visitors to discover exclusive products, play games and unlock a surprise and delight room.
LARGE BROWN LIMITED EDITION BAGS
Bloomingdale’s The famous Big Brown Bag caused a stir when it first appeared in stores in 1973 and remains one of the most iconic and recognizable bags of all time. Originally designed by legendary graphic designer Massimo Vignelli, the prescient and enduring shopper gets a special anniversary update with five designer-inspired styles, available in all stores for a limited time from September 8e.
A CELEBRATION LIKE NO OTHER
The party continues September 9ewhen Bloomingdale’s and Harper’s BAZAAR come together for an unforgettable evening celebrating both 150 years of the iconic retailere anniversary and BAZAAR’s global portfolio of ICONS. For the first time, BAZAAR’s annual ICONS event will take place at Bloomingdale’s revered 59e Flagship street location. The fun and festive NYFW cocktail is inspired by the iconic New York City nostalgia and will bring together the biggest names influencing style and culture today. The evening will also include a surprise performance from one of today’s hottest new talents.
“This year, as we honor the next generation of BAZAAR ICONS, we couldn’t ask for a better partner than Bloomingdale’s to help us celebrate,” said Samira Nasr, Managing Editor, Harper’s BAZAAR. “We can’t wait to toast Bloomingdale’s 150e anniversary and this group of young visionaries who are redefining what it means to be an ICON today in one of New York’s most iconic places.”
A CELEBRATION FOR ALL
That same night, Bloomingdale’s and Harper’s BAZAAR take the celebration on the road with mini versions of the event at Bloomingdale’s across the United States, including major markets Florida, Massachusettsand California. These inaugural events will kick off an exciting and exclusive range of special guest experiences that will take place at Bloomingdale’s locations across the country, as well as on Bloomingdales.com, and continues through the 2022 holiday season.
A GENERATION OF BUYERS LIKE NO OTHER
On Saturday September 10eeverything Bloomingdale’s stores will hold a birthday party. These events will be inspired by the “Saturday Generation” – a term affectionately attributed to Bloomingdale’s customer base in the 1970s – with interactive experiences throughout the store. Customers will be invited to join in the festivities with in-store events, special shopping activations, entertainment and more.
“Bloomingdale’s has always been at the forefront of innovative marketing,” explained Frank BermanExecutive Vice President and Chief Marketing Officer, Bloomingdale’s. “For this milestone, it was important for us to commemorate the innovation, creativity and business philosophies that have defined our past 150 years, while continuing to look to the future. The Saturday Generation is a such a unique part of our history, and in honor of our anniversary, we have reinvented this trend of yesteryear in a way that is new, fresh, surprising and, above all, perfectly suited to today’s modern consumer.”
The Saturday Generation events will take place on Saturday September 10e of 1-5 p.m. local hour.
THE MAKEUP DATE x 150E
Bloomingdale’s will bring a special 150e anniversary beauty experience to life, in all stores, with a New York-beauty festival inspired. On Saturday September 17e, customers can enjoy curated beauty experience at events and counter offers. Some stores will also host a Beauty Trend Show like no other on September 17e. Top beauty customers will receive special perks and gifts from featured brands, get the chance to participate in brand partner trend discussions, enjoy free treats and more.
In addition, Bloomingdale’s will launch The Makeup Date events via Bloomingdale’s On screen enabled Wednesday September 14e. This virtual event will feature finds from fashion directors and a trend conversation with top beauty experts.
POP-UPS & DESIGNER FACILITIES
Throughout the fall season, select Bloomingdale’s stores will host special experiences as part of the 150e Anniversary celebration in collaboration with a selection of the best design partners and brands. Immersive pop-up shops, trunk lounges and quirky, buyable installations will be enabled with brands ranging from La Prairie, Ralph Laurenand Louis Vuitton to Bernardaud, Devialet and many others.
150 additionale birthday campaign celebrations and special programming will be activated during the holiday season. More information will be announced this fall and details can be found online at www.bloomingdales.com.
Bloomingdale’s is the only nationwide high-end department store in the United States. A division of Macy’s, Inc. (NYSE: M), it currently operates 34 Bloomingdale’s stores and 20 Bloomingdale’s The Outlet stores, in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texasand Virginia, as well as the location of 1 Bloomie in Virginia. Additionally, Bloomingdale’s has an international presence with a location in Dubai. Founded in 1872, the iconic retailer turns 150e birthday this year. Be sure to follow @bloomingdales on social media, become a loyalist, and for more information or to shop anytime, visit www.bloomingdales.com
Malisa Meresman, [email protected]
Kevin Harter, [email protected]